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数字经济对制造业企业国际化的影响

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随着"数字化"浪潮的兴起,全球企业以数字化转型为导向、以信息技术为支撑的商业模式颠覆了传统国际化机制,促使制造业企业在海外扩张的过程中更加主动地参与国际市场竞争,争取抢先在自身领域提升市场占有率.在此情景下,深入研究制造业企业国际化的扩张动因和扩展路径的变化,对于制造业企业如何在数字情境下重拾竞争力具有深刻的理论意义.
The Impact of Digital Economy on the Motivation and Expansion Path of Corporate Internationalization
With the rise of"Digitization"wave,the business model of global enterprises oriented to digital transformation and supported by information technology has subverted the traditional internationalization mechanism,prompting manufacturing enterprises to be more proactive in participating in international market competition in the process of overseas expansion,in order to enhance market share in their own fields first.However,with the rise of"Digitization",the digital transformation-oriented and IT-supported business models of global enterprises have overturned the traditional internationalization mechanism,prompting manufacturing enterprises to participate in the international market competition more actively in the process of overseas expansion,and strive to increase market share in their own fields.In this context,an in-depth study of the internationalization motives and changes in the expansion path of manufacturing enterprises has profound theoretical significance on how manufacturing enterprises regain their competitiveness in the digital context.

internationalizationmanufacturing enterprisesdigitizationinternationalization motivesexpansion path

张筱莹

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广州大学,广东 广州 510006

国际化 制造业企业 数字化 扩张动因 扩展路径

2024

现代工业经济和信息化

现代工业经济和信息化

影响因子:0.485
ISSN:
年,卷(期):2024.14(4)
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