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"互联网+制造业"背景下海尔集团的盈利模式分析

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以海尔集团盈利模式为研究对象,分析"互联网+制造业"背景下海尔集团盈利模式构成要素,剖析当前海尔集团盈利模式存在的问题,结合市场发展现状,提出家电制造行业盈利模式转型发展建议,以期为相关从业人员提供帮助.
Analysis of Haier Group's Profit Model in the Context of"Internet+Manufacturing"
Taking the profit model of Haier Group as the research object,analysing the components of the profit model of Haier Group under the background of"Internet+Manufacturing",analyzing the problems of the current profit model of Haier Group,and combining with the current market development status quo,putting forward the suggestions for the transformation and development of profit model of the household appliance manufacturing industry,in order to provide help for the relevant practitioners.

"Internet+manufacturing"Haier Groupprofit model

杨曦

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陕西科技大学镐京学院,陕西 西安 710077

"互联网+制造业" 海尔集团 盈利模式

2024

现代工业经济和信息化

现代工业经济和信息化

影响因子:0.485
ISSN:
年,卷(期):2024.14(4)
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