首页|中国白酒行业经济发展研究——以山西汾酒的价值影响因素为例

中国白酒行业经济发展研究——以山西汾酒的价值影响因素为例

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山西汾酒在近年来高速发展,发展速度全国领先通过研究汾酒品牌的资产价值评估,探寻汾酒牌行业发展路径,基于企业文化探寻汾酒的资产价值,提出发展汾酒的优化建议,推动汾酒的可持续性发展,进而促进整个白酒行业的经济发展.
Study on the Economic Development of China's Baijiu Industry——Taking Shanxi Fenjiu as an Example
Shanxi Fenjiu has been developing at a high speed in recent years,and the development speed is leading in the whole country.By studying the asset value assessment of the Fenjiu brand,exploring the development path of the Fenjiu brand industry,exploring the asset value of Fenjiu from the corporate culture,and arriving at the optimisation proposal for the development of Fenjiu,we can push forward the sustainability of the Fenjiu,and then promote the economic development of the whole liquor industry.

Fenjiucorporate cultureindustry development

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天津商业大学,天津 300134

汾酒品牌 企业文化 行业发展

2024

现代工业经济和信息化

现代工业经济和信息化

影响因子:0.485
ISSN:
年,卷(期):2024.14(5)
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