Research on Development Capability of Garment Manufacturing Industry——Taking Senma Garment as an Example
China's modem apparel industry started after the founding of New China and developed rapidly during the 40 years of reform and opening up,occupying a large proportion of China's manufacturing industry,and the competition among enterprises has become more and more intense.The analysis of the development capacity of enterprises,which not only helps enterprises to recognise their own strengths and weaknesses,more conducive to the development of suitable development strategies for their own,so as to gain a foothold in the increasingly fierce competition in the market.We choose the top-ranking enterprise in the casual apparel industry-Senma Apparel as the case study object,analyse the development capability of Senma Apparel based on the financial data of 2019-2023,put forward the corresponding countermeasures and suggestions for the problems,and help the enterprise to effectively avoid the operational risks caused by the strategic mistakes.
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