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漳州休闲食品行业发展现状问题及对策建议

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随着新时代的来临,我国休闲食品产业也在不断地发展,不断涌入的新鲜事物对休闲食品行业原有市场造成了巨大的冲击,基于此,拟在分析漳州休闲食品行业发展现状的基础上,探讨在当前环境下漳州休闲食品行业存在的同质化竞争严重、产品质量不齐、中小型企业形象不够鲜明、市场监管不力等问题,并就这些问题针对性地提出特色化产品开发、严格把关产品质量、提高品牌效应、加强市场监管等改进建议,旨在改善漳州休闲食品行业的现状,提高企业的管理效率和服务水平,助力行业的持续快速、健康发展.
Development Status Problems and Countermeasures Suggestions of Zhangzhou Casual Food Industry
With the advent of the new era,China's casual food industry is also constantly developing,and the constant influx of fresh things on the casual food industry's original market has caused a huge impact,based on this,it is intended to analyze the current situation of the development of the casual food industry in Zhangzhou on the basis of the discussion of the casual food industry in Zhangzhou in the current environment of the existence of the casual food industry in Zhangzhou,the serious competition of homogenization,product quality is not the same,the small and medium-sized enterprises are not enough distinctive image,Ineffective market supervision and other issues,and on these issues targeted product development of specialization,strict control of product quality,improve the brand effect,strengthen market supervision and other improvement proposals,aimed at improving the status quo of the casual food industry in Zhangzhou,improve the management efficiency of enterprises and the level of service,and help the industry's sustained rapid and healthy development.

Zhangzhou casual fooddifferentiated competitionbrand effectmarket supervision

叶鑫驿、周丰婕

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厦门大学嘉庚学院,福建 漳州 363105

漳州休闲食品 差异化竞争 品牌效应 市场监管

2024

现代工业经济和信息化

现代工业经济和信息化

影响因子:0.485
ISSN:
年,卷(期):2024.14(9)