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关于国内医药企业竞争战略的几点思考

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目前我国医药行业市场蓬勃发展,众多的医药企业也越来越重视企业的经营和战略管理.企业要想在行业中达到领先水平,就必须重视产业研发和投入,积极发展自身独特优势,提高产品和服务的核心竞争力,提高品牌的国际影响力和传播力,在竞争和合作中不断调整内部结构适应外部环境,走上高质量可持续发展的康庄大道.
Some Thoughts on Competitive Strategies of Domestic Pharmaceutical Enterprises
At present,the market of China's pharmaceutical industry is booming,and many pharmaceutical enterprises are paying more and more attention to the operation and strategic management of enterprises.In order to reach the leading level in the industry,enterprises must pay attention to industrial research and development and investment,actively develop their own unique advantages,improve the core competitiveness of products and services,improve the international influence and communication power of the brand,and continuously adjust the internal structure to adapt to the external environment in the competition and cooperation,so as to embark on the road of high-quality and sustainable development.

pharmaceutical industrycompetitive strategyhigh-quality development

唐文君、严纯静

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南京中医药大学,江苏 南京 210046

医药行业 竞争战略 高质量发展

2024

现代工业经济和信息化

现代工业经济和信息化

影响因子:0.485
ISSN:
年,卷(期):2024.14(9)