Inheritance and Innovation in New Media Era of University Culture
The media is the dissemination of human information essential channels ,with the development of human civilization progress and productivity ,the media in the media and forms are an important evolution ,the third industrial revolution gave birth to the information technology and information technology ,the creation of the new media. The new media has a lot of old media do not have the advantage ,in the university cultural innovation can produce more propulsion. However,facing the advantage and application of the new media,many universities have not prepared to do a good job in the management philosophy ,the hardware construction ,operation mechanism and the construction of teachers ’ team , resulting in the use of the new media innovation university culture has produced many discomfort. University should also strengthen the remodeling of new media use concept,innovation of new media operation mechanism,the use of new media personnel training,and contribute to the university cultural inheritance and innovation.
new mediauniversity culturecultural heritagecultural innovation