The ideological and political work in colleges and universities in the digital era presents a new rep-resentation of the transformation from"monotonous combination"to"immersive expression",from"broad ap-plication"to"precise application",from"subjective expression"to"intelligent presentation",and from"fighting for oneself"to"collaborative development",but it also faces a series of risks and challenges.In this regard,colleges and universities should continuously improve the ability of digital governance,improve the re-sponsibility system and supervision mechanism,and strengthen the organization and leadership of ideological and political work;It is necessary to adhere to the concept of"people-oriented+accurate thinking and poli-tics",accurately grasp the ideological dynamic picture of education objects,improve the digital literacy of ide-ological and political work teams,and optimize the construction of digital ideological and political environ-ment;It is necessary to adhere to the concept of innovative development,enhance the supply of high-quality content,build a digital ideological and political platform,and constantly innovate the discourse expression of ideological and political work in digital scenes;It is necessary to follow the concept of man-machine collabora-tion,promote resource sharing,demand satisfaction and collaborative governance,and build a practice pattern of"digital ideology and politics".
ideological and political work in universitiesdigital representationdigital literacydiscourse expressionoptimized route
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