An Empirical Study on Industrial Integration of"Red Tourism+Intangible Cultural Heritage"
Based on the existing theoretical foundation and evaluation system of the integration of intangible cultural heritage and tourism industry,this paper fully combs through the red tourism+intangible cultural heritage industry integration projects that have been developed and practiced nationwide,screens out twelve cases,and carries out empirical research on selected scenic spot samples from the perspective of integration of four perspectives:resources,science and technology,market,and function.The study shows that:(1)the evaluation index system is constructed effectively,the empirical evidence is available,and the accuracy is high,but it still needs to be improved.(2)From the point of overlap between the distribution of red scenic spots and non-heritage across the country,there are more possibilities for integration,while the existing integration is less,and there is more space for development and improvement.(3)Most of the red scenic spots in the country have a single tourism product related to integration,and the scale is small,and the feedback of tourists'perception is not good.Based on this,suggestions are put forward from the aspects of setting up standards,revitalizing resources and promoting integration,with a view to effectively promoting the deep integration of culture and tourism and realizing the high-quality development of red tourism.
red tourismintegration of culture and tourismintangible cultural heritage
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