Features of Mobile Social Media and Its Influence on Image Construction of Tourist Destinations
Compared with the traditional media,the social media represented by WeChat Moments and short videos on Douyin,have different features.The narrative perspective shifts from grand narrative to subtle narrative,the narrative discourse shifts from solemn and serious to relaxed and witty,and the communication effect shifts from calm observation to deep participation,all of which represent an important shift from publicity to persuasion,and"marvellous spectacle"has become the most obvious feature of social media,which affected tourist destinations dramatically.
social mediatourist destinationsmobile social communication
万方数据
维普
