小零食大市场 量贩零食店的崛起与突围
Small Snacks and Large Markets,the Rise and Breakthrough of Wholesale Snacks Stores
赵伟晶1
作者信息
- 1. 厦门大学嘉庚学院, 福建 漳州 363105
- 折叠
摘要
近年来,随着国家整体经济实力的提升和消费者需求的变化,我国休闲零食市场不断发展,在向前推进的浪潮中,量贩零食店更是凭借丰富的商品和低廉的价格迅速崛起,并席卷下沉市场.尤其是2022-2023年,各种品牌量贩零食店在我国低线城市遍地开花.文章探讨了我国量贩零食店的特点、崛起原因,并针对当前激烈竞争如何成功突围提出建议对策.
Abstract
In recent years,with the improvement of the overall economic strength of the country and changes in consumer demand,the leisure snack market in China has been continuously developing.In the wave of advancement,mass selling snack shops have rapidly risen with abundant products and low prices,and have swept through the sinking market.Especially in the past two years,almost overnight,various brands of mass selling snack shops have blossomed everywhere in China's lower tier cities.This article explores the characteristics and reasons for the rise of mass selling snack shops in China,as well as proposes suggestions and countermeasures for how to successfully break through the current fierce competition.
关键词
量贩/零食/崛起/突围/市场Key words
wholesale/snacks/rise/breakout引用本文复制引用
出版年
2024
NETL
NSTL
万方数据