By interpreting the practical experience of public relations in the film Gone with the Wind,this paper aims to help college students to realize the importance of personal participation in public relations activities and learn the skills of shaping personal image through public relations activities.The paper also summarizes that public relations activity planning should pay attention to the effectiveness,theme,methods and positioning,practice the skills of public relations activity planning diversity,establish a healthy public relations awareness as well as how to use new media to guide public opinion so as to lead college students to walk out of their own small world and go to a broad social field.
Gone with the Windcollege studentspublic relations practice
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