An Exploration of the National Image in Monetary Communication Based on a Survey of SOM
National image is a manifestation of a country's soft power,and all the countries in the world attach great importance to the shaping and dissemination of national image.As a cultural symbol,currency is both a medium for shaping the national image and a carrier for disseminating the national image,serving as a special"National Business Card".Taking SOM,the currency of Kyrgyzstan in Central Asia,as an example,this paper explores the current situa-tion and effectiveness of currency in shaping and disseminating the national image of Kyrgyzstan through its symbol-ic representation,aiming to open up a new perspective for International and Area Studies in Central Asia,and help cultural exchanges and mutual learning among countries along the Belt and Road.
National ImageCurrencyCultural symbolsCommunication MediaSpiritual Values
万方数据
维普
