National image is a manifestation of a country's soft power,and all the countries in the world attach great importance to the shaping and dissemination of national image.As a cultural symbol,currency is both a medium for shaping the national image and a carrier for disseminating the national image,serving as a special"National Business Card".Taking SOM,the currency of Kyrgyzstan in Central Asia,as an example,this paper explores the current situa-tion and effectiveness of currency in shaping and disseminating the national image of Kyrgyzstan through its symbol-ic representation,aiming to open up a new perspective for International and Area Studies in Central Asia,and help cultural exchanges and mutual learning among countries along the Belt and Road.
关键词
国家形象/货币/文化符号/传播媒介/精神价值
Key words
National Image/Currency/Cultural symbols/Communication Media/Spiritual Values
维普
万方数据