Digital Platform Economy Drives the Release of Consumption Potential:Characterisation,Mechanism and Approach—Analysis based on the Perspective of Consumers
The advent of the digital age and the development of the platform economy have provided a new engine for unleashing the consumption potential of China's residents.The release of consumption potential driven by the digital platform economy has been manifested in the parallel expansion of the categories of consumer groups and the surge in the number of consumer groups,the co-existence of diversified and personalised consumption content,and the parallel integration of online and offline consumption methods.From the perspective of consumers,it is precisely because of the scene innovation to stimulate the willingness to consume,inclusive finance to facilitate consumer payment,direct connection between production and consumption to reduce the cost of consumption,and experience upgrading to cultivate consumption habits that the digital platform economy is able to play the role of driving the release of consumption potential.However,it cannot be ignored that the digital platform economy is still facing obstacles such as the digital divide,digital financial risks and online sales misconduct.In the future,the policy of digital platform economy development should be strengthened,through helping the common development of backward areas,preventing and resolving digital security risks,and creating a digital consumption supervision system,to achieve the expansion of consumption scale,optimisation of consumption environment and improvement of consumption quality,so that residents are more able to consume,dare to consume,and are willing to consume,and then pull China's residents to continuously release their consumption potential.
digital platform economyrelease of consumption potentialconsumer perspective
NETL
NSTL
万方数据
