"味道经济"——中国咖啡产业中的知识权力建构
"Taste Economy":the construction of knowledge power in Chinese coffee industry
朱柔熹 1王樱洁2
作者信息
- 1. 云南工商学院
- 2. 广东省社会科学院社会学与人口学研究所
- 折叠
摘要
在生产-加工-消费的现代化产业价值链中,咖啡价值及定价的重要底层依据是人为主观的感性体验——"口感"."口感"的形成背后离不开以知识话语为核心的权力建构过程,是经济、消费、社会、文化等多重因素作用的结果.本文首先回归"物性",将咖啡视为"物化的他者",以"由物及人"的视角,检视咖啡价值判断体系,即贸易机制和测评体系之生成过程中的知识权力建构,并将咖啡产业经济定义为一种"味道经济",力图为中国咖啡产业的发展提供新的破局思路.
Abstract
In the modern industrial value chain of production,processing and consumption,coffee needs to be measured and priced,but the important underlying basis for judging its value is the subjective perceptual experience-"taste".The formation of "taste"is inseparable from the power construction process centered on knowledge discourse,which is the result of multiple factors such as economy,consumption,society,and culture.This study returns to the "materiality",regarding coffee as the "materialized other",and examines the value judgment system of coffee from the perspective of "from things to people",which is the construction of knowledge power in the process of the formation of trade mechanism and evaluation system.The coffee industry economy is defined as a kind of "taste economy",trying to provide inspiration for the development of China's coffee industry.
关键词
咖啡产业/口感/知识权力Key words
coffee industry/taste/knowledge power引用本文复制引用
出版年
2024
NETL
NSTL
万方数据