Reconstruction and Dissemination of Cross-local Food Authenticity:A Case Study of Billy Kwong Restaurant in Australia
With the globalization of capital,technology,and tourists,local cuisine is also constantly spreading across regions and cultures.Understanding the preservation,evolution,and diffusion of local cuisine characteristics has become an important topic in tourism research.At the same time,digital media technology and its development are increasingly changing the public's perception and habits of tourism consumption.Social media,short videos,live streaming,etc.have become important factors that influence or even construct tourist behavior.In research related to diet and tourism,there is relatively little analysis that combines cross regional cuisine with digital media technology.This article takes Billy Kwong Restaurant in Australia as a case study and takes constructivist authenticity as the theoretical starting point.From the perspective of cross regional food culture production and consumption interaction,it deeply explores how Chinese immigrant restaurants in the new media era understand consumer dietary needs and shape and disseminate authenticity.Research has found that the achievement of cross regional dietary authenticity is the result of a dynamic game between producers and consumers.As the interests and demands of both producers and consumers change,a"relative"authenticity is ultimately formed,which is the dietary authenticity accepted by both parties in the game.At the practical value level,this article provides a taste analysis path for the cross regional and even cross-cultural diffusion of the cultural and tourism industry in the digital era through in-depth case analysis.
local cuisineauthenticitydynamic game theorycross cultural communication
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