A Study on the Mechanism of the Influence of Pride and Awe on Tourists'Heritage Responsibility Behavior in the Context of Olympic Heritage Tourism:Mediated by Place Attachment
In order to explore the influence mechanism of positive emotions on tourists'heritage responsibility behavior in the context of Olympic heritage tourism,a theoretical framework of pride,awe,place attachment and tourists'heritage responsibility behavior is proposed.The empirical research takes Shougang Ski Jump as an example.The results show that:(1)pride positively affects tourists'heritage responsibility behavior,while awe has no direct and significant influence on tourists'heritage responsibility behavior;(2)Pride had a positive effect on local dependence and local identity,and the effect on local identity was greater than that on local dependence,while awe only had a positive effect on local dependence;(3)Pride plays its role through pride → local identity → heritage responsibility behavior,pride → local dependence → local identity → heritage responsibility behavior,while awe plays its role through the chain intermediary of awe → local dependence → local identity → heritage responsibility behavior.
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