首页|非同业竞争者的对抗与竞合:基于文献回顾的分析框架建构

非同业竞争者的对抗与竞合:基于文献回顾的分析框架建构

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随着新兴技术革命、市场需求以及行业结构调整等产业生态体系的持续变化,越来越多企业开始探索跨行业边界经营。但对于进入者与在位者之间基于竞合与对抗的决策过程,学术界尚没有形成一致的理论解释框架。在对前人研究的回顾与分析基础上,本文从市场和资源两个维度出发,综合归纳出终端需求接触和资源主导性这两个关键优势特征,并构建跨行业进入者与在位者对抗-竞合分析框架,在该框架下明确了进入者与在位者对抗或竞合的多种选择类型。同时,本文还讨论了在位者或者进入者中劣势一方如何实现战略突围,以及制衡双方战略延伸的战略重点。通过在前人动态竞争理论基础上提出进入者与在位者竞争动态性分析框架,本文揭示了"跨界竞争"情境下企业的对抗与竞合决策及其背后隐性的竞争性逻辑。
Rivalry and Coopetition between cross-sector entrant and incumbent:Constructing an analyticalframework based on literature review
With the revolution of emerging technology,market demand,industry structure and other changes in the environment,the"cross-border competition"caused by cross-industry entry becomes more and more frequent.However,existing theories such as dynamic competition can't help any party in"cross-border competition"to effectively predict and choose whether"cross-border"competition or"cross-border"cooperation and make dynamic decisions based on this.Starting from two dimensions of market and resource,this paper explores an interactive analysis framework that determines the competition or cooperation between cross-border entrants and incumbents.Based on the review and analysis of previous studies,this paper summarizes the key factors that determine the final choice of competition or cooperation between cross industry entrants and incumbents under the market and resource dimensions,and constructs an analytical framework to analyze the dynamic competition between cross industry entrants and incumbents.Under the framework,the paper discusses the most inclined competition or cooperation behaviors of cross-industry entrants and incumbents in the context of different combinations of factors.Finally,this article discusses the competitive strategies of incumbents or cross-industry entrants to strengthen or change the state of competition or cooperation between the two parties.Based on the previous dynamic competition theory,this paper puts forward the dynamic analysis framework of cross-industry entrants and incumbents,and discusses the competition and cooperation decision-making of enterprises in the context of"cross-border competition"and the implicit competitive strategies behind them.

Cross-sectorEntrants and IncumbentCompetitionCooperationCompetitive dynamics

马昕旖、阳严、王子晗、孙丽君

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广州大学绩效与战略研究院数字战略研究中心

广州大学工商管理学院

进入者与在位者 对抗—竞合 终端需求接触 资源主导性

2019年度国家自然科学基金面上项目2022年度广东省基础与应用基础研究基金自然科学基金项目面上项目2022年度广东省社会科学基金共建项目

71972058GD22XGL162023A1515011866

2024

新经济
广东省社会科学院港澳研究中心

新经济

影响因子:0.036
ISSN:1009-8461
年,卷(期):2024.(3)
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