The Impact Mechanism and Path Optimization of the Industry Chain Structure on the IP Value Development of Network Literature
The development of the IP industry chain serves as a catalyst for enhancing IP value and achieving the scale of cultural commodity returns.It also plays a significant role for exploring the integration of culture and technology,and promoting the high-quality development of the cultural industry.In recent years,network literature IPs have gone through a rapid expansion period of large-scale capital introduction and a platform development period after capital transferred.Nowadays,it has entered a deep transformation period in its industrial growth mode.The development of network literature is a typical content production process.Analyzing its evolution mechanism has important theoretical and practical significance for improving the total factor productivity of the cultural industry in the digital era.Based on the logical characteristics of the relationship between cultural consumers and content production in the digital era,this study systematically reviews the development process of the network literature IP industry chain in the past decade,proposes a structural diagram of IP value development,constructs an explanation framework of the phased bubble and hollowing phenomenon,and puts forward the relevant optimization paths.
network literatureIP industry chainIP bubblescontent industrypan-entertainment industry
NETL
NSTL
万方数据
维普
