Research on the Impact Mechanism of Digital Transformation on the Operational Performance of Securities Companies
From the perspective of building a financial powerful country,promoting high-quality digital transformation of financial institutions,accelerating innovation and iteration of digital financial products,and activating new functions of financial services are the mission of the times entrusted to financial institutions by the country.This article is based on the full sample panel data of securities companies in China from 2017 to 2021,and uses a fixed effects model for a series of tests.The results show that:(1)overall,digital transformation of securities companies can significantly improve their own operational performance;(2)Mechanism testing shows that in the process of digital transformation,securities companies continuously improve their operational performance by optimizing their wealth management business level and strengthening their risk management capabilities;(3)Heterogeneity testing shows that although non listed securities companies are inferior to listed securities companies in terms of asset size,customer volume,and market position,this does not affect their level of emphasis and investment in digital transformation.The research conclusion provides a theoretical basis for the implementation of digital transformation strategy in China's securities companies,which helps them improve their core competitiveness and continuously strengthen their risk resistance ability by leveraging digital technology based on their own characteristics.