Towards New Qualitative Productivity:Resource Arrangement Mechanism under Enterprise Digital Knowledge Mining
Under the background of artificial intelligence and digital development,enterprises are also facing the transformation of digital transformation strategy,and digital resources and the way of resource arrangement are also an important part in the process of enterprise transformation.Based on the case study of Guangzhou Lifeng Culture&Technology Co.,Ltd.,this paper reveals how enterprises explore new value and reconstruct the resource arrangement system in the process of digital transformation.It is found that enterprises need to realize the digitization of the knowledge of resource arrangement based on the construction of digital system,and then match the knowledge of resource arrangement with the needs of new market in the Internet to establish new value,according to the new resource structure of new value"Digital resources+original key resources+new resources",to build digital internal and external resource ties,and to absorb and integrate external resources through digital mode(platform).This study integrates the knowledge-based view and the resource arrangement theory,and explores a new theoretical perspective of enterprise dynamic resource arrangement,probes into the process mechanism of the establishment of the new value system during the digital transformation of enterprises,and provides a theoretical reference for the current digital transformation enterprises to reconstruct the operation mode or the organization mode of resource allocation.
DigitalizationNew Value SystemDynamic Resource ArrangementValue orientationDiversification Strategy