Research on the Synergistic Governance Equilibrium Mechanism of Platform Economy Development
The governance model in the platform economy sector is essentially a dynamic game pro-cess involving multiple parties.Based on game theory,this paper constructs a two-sector dynamic game model encompassing internet platform companies,platform-operating merchants,and industry self-regula-tory organizations,as well as a static game model between government regulatory departments and internet platform companies.Through equilibrium solution analysis,an in-depth exploration is conducted into the optimal choices of each game participant under the two strategies of"monopolistic operation"and"com-pliant operation".The study finds that,to establish a coordinated governance equilibrium mechanism for the development of the platform economy and promote its healthy growth,the following effective measures should be taken:reducing the regulatory costs of government regulatory departments,increasing compen-sation for losses due to negligence on the part of government regulatory departments to encourage them to fulfill their duties;imposing heavier penalties on monopolistic operations by internet platform companies;strengthening the internal control functions of platform-operating merchants;and enhancing the indepen-dence and professionalism of industry self-regulatory organizations.
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