The Influence of Collectivism/Individualism on Moral Judgments:An Analysis Using the CNI Model
Two studies were conducted to investigate the influence of collectivism/individualism on moral dilemma judgments by using the CNI model.Study 1 explored the impact of collectivism/individualism tendency on moral dilemma judgments,and found that individ-uals with collectivism tendency showed more sensitivity to moral norms and stronger general inaction preference in moral dilemma judg-ments,and thus exhibited less utilitarian moral judgment.Study 2 examined the effect of the priming collectivism/individualism self-construct on moral dilemma judgments.It was found that compared with the participants with individualism self-construct priming,those with collectivism self-construct priming displayed increased sensitivity to moral norms.This suggested that collectivism self-construct priming decreased utilitarian moral judgments.This research indicated that collectivism/individualism culture mainly affected moral dilemma judgments by influencing sensitivity to moral norms and general action tendency,but in terms of influence on general ac-tion tendency,there was a difference between the collectivism/individualism tendencies and the primed collectivism/individualism self-construct.