The Relationship between Visual Abstract and Readers'Behavioral Intention to Disseminate Information:The Chain Mediating Role of Perceived Enjoyment and Cognitive Load
The study was conducted with 408 college students to investigate the differences in cognitive load,perceived enjoyment,and behavioral intention to disseminate betweenvisual abstract and text-only abstract by questionnaires and to further examine the media-ting roles of cognitive load and perceived enjoyment in the relationship between abstract type and behavioral intention to disseminate.The results found that:(1)readers have lower cognitive load,higher perceived enjoyment,and stronger behavioral intention to dissemi-nate when browsing the visual abstract;(2)Cognitive load and perceived enjoyment play a chain mediating role in the relationship be-tween abstract type and behavioral intention to disseminate.
visual abstractperceived enjoymentcognitive loadbehavioral intention to disseminate
万方数据
维普
