首页|基于积极/批评话语分析的融媒体新闻评论的国家意识建构——以《主播说联播》话语为例

基于积极/批评话语分析的融媒体新闻评论的国家意识建构——以《主播说联播》话语为例

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当前面对国内外纷繁复杂的形势与环境,融媒体新闻评论以其通俗性、贴近性、对话性的特征对受众的舆论导向有着重要的影响.从积极/批评话语分析的维度考察中央广播电视总台移动端的新闻评论类节目《主播说联播》,发现新闻评论话语背后不仅包含了评论员对于新闻事件的态度意义,还传递了国家的主流意识与价值观念.评论员通过对新闻事件的态度评价,将国家主流价值引领寓于态度评价之中,而融媒体的传播优势可以让这种舆论导向在更广的范围内进行传播成为可能,从而引导更多的受众去思考、理解并接纳新闻评论的价值导向,以期实现对新闻评论国家意识的有效建构.
Constructing the National Consciousness of News Commentaries under Media Convergence based on PDA and CDA:A Case Study of the Discourse of The Anchor's Perspective
Facing the complicated situation and environment at home and abroad,the news commentary under media convergence has an important impact on the public opinion guidance for audiences because of its popularity,closeness and dialogue features.In the process of exploring the discourse of The Anchor's Perspective,one news commentary program on CMG's(China Media Group)mobile terminal,from the dimensions of PDA and CDA,it is found that the news commentary discourse not only contains the commentators'attitudes toward the news events,but also conveys the nation's mainstream consciousness and values.Through evaluating news events with attitudinal resources,commentators,therefore,encode the nation's mainstream values into the attitudinal evaluation.Meanwhile,the communication advantage of media convergence can make it possible for the public opinion guidance to be spread in a wider range,so as to let more audiences think,comprehend and even accept the value guidance released from news commentaries,with a view to achieving an effective construction of the national consciousness within news commentaries.

media convergencenews commentaryattitudinal evaluationnational consciousnessPDACDA

邱辉

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浙江理工大学外国语学院

融媒体 新闻评论 态度评价 国家意识 积极话语分析 批评话语分析

2024

西南交通大学学报(社会科学版)
西南交通大学

西南交通大学学报(社会科学版)

CHSSCD
影响因子:0.486
ISSN:1009-4474
年,卷(期):2024.25(5)