Constructing the National Consciousness of News Commentaries under Media Convergence based on PDA and CDA:A Case Study of the Discourse of The Anchor's Perspective
Facing the complicated situation and environment at home and abroad,the news commentary under media convergence has an important impact on the public opinion guidance for audiences because of its popularity,closeness and dialogue features.In the process of exploring the discourse of The Anchor's Perspective,one news commentary program on CMG's(China Media Group)mobile terminal,from the dimensions of PDA and CDA,it is found that the news commentary discourse not only contains the commentators'attitudes toward the news events,but also conveys the nation's mainstream consciousness and values.Through evaluating news events with attitudinal resources,commentators,therefore,encode the nation's mainstream values into the attitudinal evaluation.Meanwhile,the communication advantage of media convergence can make it possible for the public opinion guidance to be spread in a wider range,so as to let more audiences think,comprehend and even accept the value guidance released from news commentaries,with a view to achieving an effective construction of the national consciousness within news commentaries.
media convergencenews commentaryattitudinal evaluationnational consciousnessPDACDA