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体验经济视角下内蒙古乡村旅游预评价研究

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首先,确定游客主体在体验经济与旅游活动之间的媒介作用,以游客出行、游览、住宿、餐饮、购物及娱乐6个方面为准则层,拟定预评价体系指标,同时选取内蒙古典型旅游村进行实地调研采样,收集规划建设相关数据,对拟定的指标项进行完善和修正.然后,运用层次分析法和熵值法对预评价体系的合理性及权重进行检验,从而构建出一个相对科学、客观及可操作的预评价指标体系,在体验经济与旅游乡村规划建设之间建立起沟通桥梁,便于反复修正和指导建设构想.
Research on the Pre-evaluation of Rural Tourism in Inner Mongolia from the Perspective of Experience Economy
The study first determined the media role of tourists between experience economy and tourism activities,with tourists'travel,sightseeing,accommodation,catering,shopping and entertainment as the standard layer,preliminary formulated the pre-evaluation system indicators.At the same time,the typical tourism villages in Inner Mongolia were selected for field investigation and sampling,and relevant data on planning and construction were collected to improve and correct the proposed index items.Then use hier-archical analysis and entropy method to test the rationality and weight of the pre-evaluation system.Thus,constructing a relatively scientific,objective and operable pre-evaluation index system.A communication bridge is built between the experience economy and the tourism rural planning and construction,which is easy for repeat correction and guidance of construction ideas.

experience economyrural tourismevaluation system

白胤、赵鸿、李洪健、王伟栋、殷俊峰

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内蒙古科技大学建筑与艺术设计学院,内蒙古包头 014010

体验经济 乡村旅游 评价体系

2025

西南大学学报(自然科学版)
西南大学学报编辑部

西南大学学报(自然科学版)

北大核心
影响因子:0.825
ISSN:1673-9868
年,卷(期):2025.47(1)