摘要
罗兰·巴特的神话修辞术旨在利用结构主义符号学方法探讨日常现象背后的意识形态.从神话修辞术视角来看,"可爱"作为当代社会言说儿童的方式,含蓄意指儿童"幼小、引发怀旧情感和孩子气"的特质,与现代儿童观的兴起不无关联.其具体成因包括:现代家庭对儿童局限的情感化接纳、大众传媒的娱乐化言说以及现代教育学的标准化定名."可爱"神话存在压抑儿童发展能动性、成人童年价值理性和本土儿童教育理念的风险.通过践行参与式教育、规范隐性教育、发展本土教育,创设儿童自我建构的空间、管制童年资本化的生产理路、推动传统儿童教育理念与可爱文化优势互补是破解"可爱"神话的可能路径.
Abstract
Roland Barthes'mythological rhetoric aims to use structuralist semiotics to explore the ideology behind daily phenomena.From the perspective of mythological rhetoric,"Kawaii",as a way of speaking about children in contemporary society,refers to children as"young,triggering nostalgia and childishness",which is related to the modern view of children.The causes include:the modern family's emotional acceptance of children's limitations,the entertainment of the mass media and the standardization of modern pedagogy."Kawaii"myth has the risk of suppressing the initiative of children's development,the value rationality of adult childhood and the concept of local children's education.It is possible to crack the"Kawaii"myth by practicing participatory education,standardizing recessive education and developing local education,stimulating children's potential of self-construction,regulating the production path of childhood capitalization,and promoting the complementary advantages of traditional children's education concept and cuteness culture.
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