Cognitive Restructuring and Practice Reshaping:The Paradigm Shift in Media Prompted by Sora from an Ontology of Media Technologies Perspective
With the rapid advancement of AI technology,media technology is also continuously moving towards a new stage of intelligence.Representing yet another substantial leap in large-scale model technolo-gy for intelligent content creation after ChatGPT,Sora is currently instigating a transformative shift in media paradigms.In the context of media technology ontologies,Sora,as a technological apparatus for perceptual generation,exhibits a distinct mediatic nature,with its technical principles and media attributes multidimen-sionally reshaping previous media paradigms.In terms of media subjects,Sora,as a technological subject,chal-lenges the traditional human-centered perception of the subject,and further propels the development of the video society by promoting multiplicity of video production subjects.In terms of media logic,the built-in"generation-transformation"logic of Sora alters the original object-oriented understanding of media tech-nologies,giving rise to a new subject-object experience system that propels innovations in human represen-tational practices.In terms of interactive behavior,Sora has broadened the vertical pathways of human-ma-chine interaction,facilitating a cognitive restructuring of these interactions,which reshapes traditional models of social interaction by bridging transitions between various forms of communicative practices.In response to the paradigmatic revolution in media triggered by Sorathe human subject ought to proactively adjust to the progress of media technologies and modulate the subject-object relation within the human-technology in-terface,incrementally attaining a recursive understanding of their own subjectivity amidst a developmental traj-ectory marked by co-existence,co-evolution,and shared being.
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