The Fourfold Control of Digital Capitalism and Its Criticism from the Perspective of Marx's Production Theory
Examining digital capitalism based on capitalized"production"concept understood by Marx from the four links of production,distribution,exchange and consumption,we will find that digital capitalists use intelligent algorithms to occupy data resources,forming the four-fold control of platform,politics,communication and life,which not only produces the capitalist digital economic model,but also produces digital labor-capital relations with more intense contradictions,and the new ideolog-ical discourse hegemony of the bourgeoisie.Through data monopoly and political manipulation,digital capitalism deepens its all-round control over platforms,communication and life,monitors and controls human privacy,promotes the bourgeois cultural values of neoliberalism and new consumerism,and forms a one-dimensional digital social landscape.Beyond the four-fold control of digital capitalism,it is necessary to transform digital capitalism with socialist labor relations and values.The theory and practice of digital China construction provide Chinese solutions and wisdom for human digital civilization.
digital capitalismdigital platformdigital colonizationinformation cocoondigital survival