Construction of and Empirical Research on the Indicator System of Intelligent Tourism Development Level Based on AHP-TOPSIS Method
Intelligent tourism is a new mode of tourism integration into the Internet era,and it is an important hand for the high-quality development of tourism and the improvement of tourists'satisfaction.Based on China's intelligent tourism development promotion policy and existing literature,the study constructed the intelligent tourism development level index system,and empir-ically verifies the intelligent tourism development level of 16 cities and autonomous prefectures in Yunnan province by using Ana-lytic Hierarchy Process(AHP)and Technique for Order Preference by Similarity to Ideal Solution(TOPSIS).The study found that:the regional differences in the development level of intelligent tourism in Yunnan Province are obvious,and can be divided into high,medium and low development levels in general,showing a ladder distribution pattern centered on Kunming and decrea-sing to the surrounding cities and towns.Through comprehensive analysis,countermeasures to promote the development of cen-tered tourism are proposed:(1)to increase policy support to stimulate the vitality of the main body of intelligent tourism;(2)to condense the experience of Yunnan province and share the results of digital transformation and upgrading of tourism;(3)to co-ordinate the planning of the construction of the intelligent tourism system to enhance the level of tourism intelligence;with a view to providing a reference for the promotion of the construction of tourism digitalization and intelligence in China.
intelligent tourismdevelopment levelindicator systemYunnan province
NETL
NSTL
万方数据
