Several Key Issues in the Deep Development of County-level Integrated Media Center
The county-level integrated media center is the lever and platform for local party committees and governments to"govern the county".As a strategic arrangement,the integrated media center has its technological,economic,political,and cultural background,and the challenges and opportunities under the continuous innovation of digital information technology make traditional county-level media inevitably transform into integrated media centers.Therefore,its producer,functional depart-ment,channel,product,audience and social compositions must have new laws and characteristics,but it is still essentially a news organization.This requires us to grasp this strategic arrangement from macro,meso,and micro levels.Understanding the logic,core composition,local values,public opinion guidance,and cultural construction of the deep development of integrated media centers becomes the top priority for managers,researchers,and practitioners in all their work.
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维普
