The Transformation of the Traditional Industry Under the Impact of Digital Platforms——The Dual Control in the Labor Process of Taxi Drivers and Its Effects
The development of the digital economy has given rise to a new business mode carried by digital platforms,and the taxi industry has formed two different operation modes,namely,the traditional taxi industry and the ride-hailing service.Combining the basic opinion of Marxist labor study with the paradigm of Western sociology on labor process research,and analyzing labor control from four aspects,including the relationship between enterprises and laborers,the way of dividing labor value,the regulation of the labor process,and the labor incentive preference.The operation mode of taxis shows the characteristics of strong contractual relationship and weak process regulation,while the operation mode of rid-hailing cars shows the characteristics of weak contractual relationship and strong process regulation.Taxi drivers have been transformed into"street-hailing+e-hailing"working mode under the strike of ride-hailing platforms,and taxi drivers have been under double labor control.Although"street-hailing+e-hailing"helps increase the passenger load factor,the residual value has been superimposed,and the labor process has been subject to stricter regulation.Taxi drivers are"passively compromising"by joining the ride-hailing platforms as changes in the market and organizational environment.Taxi drivers would accept online orders selectively for avoiding risk and maximizing revenue,and they would maintain the activity of the offline running and keep the choice in online orders simultaneously.
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