The"flow"decision-making of self-media platforms has led to the barbaric growth of inci-ting speech and accelerated the negative evolution of netizens'emotions,which has become an urgent problem for government departments to solve.Based on the theory of complex system,communication dy-namics and evolutionary game theory,this research constructs an SIR evolutionary game model to explore the dynamic evolution law of online public opinion in the formation-death stage and the evolution process of the main decision-making game.The study has studied in detail the strategic choices of government depart-ments and self-media departments in the process of guiding public opinion on emergent public incidents,and provided useful exploration for effectively control prevention of public opinion crisis control.
关键词
突发公共危机事件/网络舆情/传播与控制/SIR演化博弈分析
Key words
sudden public crisis/network public opinion/communication and control/SIR evolu-tionary game analysis
维普
万方数据