Based on arousal theory from the perspective of post-postmodernism,this paper explores the influence of authenticity per-ception on emotion arousal and travel desire.Experiment 1 shows that there are obvious differences between creative authenticity per-ception and realistic authenticity perception.Experiment 2 shows that creative authenticity has stronger influence on tourists'emotion arousal than realistic authenticity.Experiments 3 and 4 have respectively verified the moderating effects of tourism involvement and rev-enue expectation on the relationship between red cultural authenticity perception and emotion arousal.This study provides the develop-ment of red tourism with an approach to observing the authenticity perception from the perspective of post-postmodernism and it holds that technological and artistic means can be employed to enhance the experiential perception of the authenticity of red culture.
关键词
红色文化原真性感知/情绪唤醒/出游渴望/旅游涉入/收入预期
Key words
perception of the authenticity of red culture/emotion arousal/travel desire/tourism involvement/revenue expectation
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