Constructing an Experience Model of Red Tourism Performance Based on Tourists'Perception
Red is the brightest background color of the Communist Party of China and the People's Republic of China.The red tourism performance has become an effective form of red culture dissemination in the destinations of red tourism.Tourists'experience is an important research theme in tourism performance arts at home and abroad.This paper selects the live performance projects 12· 12,In China Appeared a Mao Zedong,Jinggang Mountains,The Red Detachment of Women as cases to explore the tourists'experi-ence of red tourism performance based on online comment data.It has been found that comprehensive evaluation results are influenced by five dimensions of tourists'perception.Thus,an experience model of red tourism performance has been established,in which com-prehensive evaluation is the outcome variable,cultural connotation constitutes the central point,performance design and stage art are the core factors,performance management is the guarantee factor,the on-site atmosphere is the supporting factor,and these factors generate multiple direct and indirect influence paths.The high-quality development of red tourism performance should follow the framework of the experience model,root in the connotation of red culture,improve the performance design and stage art,and pay atten-tion to the on-site atmosphere and performance management.
red tourism performance arttourism experiencestourist perceptiongrounded theory
万方数据
维普
