Study on the Structural Characteristics of Advisory Network for Homestay Operators in Rural Tourism Destination
Homestay in rural areas is a crucial instrument for the comprehensive advancement of rural revitalization,while the advisory network for homestay operators is an important guarantee for the high-quality development of the homestay industry.With Longweiba Village in Zhangjiajie as the research object,data were collected through questionnaires and in-depth interviews,and social network analysis was used to analyze the structural characteristics of advisory network for homestay operators,and the results show that the scale of advisory network for homestay operators in Longweiba Village is relatively small,the density is relatively low,and Operator M6 is at the central position of the network.Six cliques are formed among the operators,revealing a certain internal cohesion,but some of the operators with high closeness centrality exhibited relatively low degree of centrality and betweenness centrality and that homestay opera-tors such as M6,M8,M10,M1 and M7 are in the position of structural holes and possess the advantages of information acquisition and dissemination.In order to optimize the structure of the advisory network and promote the development of rural homestay,Longweiba Village should firstly attract multiple subjects to participate in the development of homestay,secondly strengthen the internal and exter-nal contacts of the advisory network,and thirdly deepen the strategic cooperation among the business subjects.
homestay operatorsadvisory networksocial network analysisrural tourism destinationLongweiba Village
万方数据
维普
