摘要
文章运用内容分析法对2004-2022年我国国家层面发布的182个红色旅游政策文件进行结构统计分析,通过构建政策目标价值-政策工具-政策功能三维分析模型,全面评估我国红色旅游政策的演进历程与内容体系.研究发现:红色旅游政策演进过程中具有一核心三阶段的政策价值目标,长期目标为"传承红色基因、进行红色教育",三个阶段的目标从体系构建向融合发展演进,进而在服务脱贫攻坚、乡村振兴等国家战略中推动了红色旅游高质量发展;红色旅游政策总体上呈现前期稳步攀升,后期迅猛发展的趋势,政策发文部门多元化,政策制定注重部门之间的协同性;红色旅游政策工具呈现以环境型工具为主、供给型工具相对丰富、需求型工具不足的特点,红色旅游政策的目标价值、政策工具、政策功能长期特征具有统一性,阶段特征各有侧重..
Abstract
Using the content analysis method,the article conducts a structural statistical analysis of 182 red tourism policy documents issued at the national level in China from 2004 to 2022,and comprehensively evaluates the evolution process and content system of Chi-na's red tourism policies by constructing a three-dimensional analysis model of policy goal values—policy tool—policy functions.The research findings lie in the following three aspects:Firstly,the evolution process of red tourism policy has a core and three stages of policy value objectives,with the long-term objective of"inheriting red genes and conducting red education",and the three stages of objectives evolving from system construction to integrated development,thus achieving red tourism quality improvement in the service of national poverty alleviation and rural revitalization strategy;Secondly,in general,red tourism policies shows a trend of steady rise in the early stage,a rapid development trend in the later stage,and diversification of policy issuing departments,with policy formulation in-creasingly focused on coordination between departments;Thirdly,policy tools for red tourism are characterized primarily by environment-based tools,relatively abundant supply-based tools and insufficient demand-based tools,and there is consistency in the long-term characteristics of the policy's goal values,instruments,and functions,with each stage highlighting distinct priorities.
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