"中国好故事"数据库国际传播数字产品叙事的实证研究
An Empirical Study on the Narrative of the International Communication Digital Products from"China Stories"Database
何国平 1廖云静1
作者信息
- 1. 广东外语外贸大学 新闻与传播学院,广东 广州,511400
- 折叠
摘要
以主题配额抽样方式从"中国好故事"数据库(英文版)抽取329份有效样本展开内容分析.研究发现:该数据库中国际传播数字产品的多媒体特征显著,注重借助新闻人物/消息源表达情感,以中立与正面情感为主,而国际化故事元素与交互性特征不明显;相关性分析显示,多媒体性与交互性、交互性与情感性维度间存在相关性.由此建议中国国际传播数字产品应更广泛运用国际化故事元素,增强贴近性、互鉴性与说服力;更充分运用多媒介元素,多模态讲述中国故事;加强互动叙事,增强用户黏性;通过情感性策略仪式丰富情感表达,实现共情促共鸣.
Abstract
329 valid samples were selected from the English version of"China Story"database for content analysis of digital products by means of theme quota sampling.The empirical study finds that the multimedia characteristics of the digital products from the data-base for international communication are significant.They mainly focus on using news producers/news sources to express emotions,mainly neutral and positive emotions,while the characteristics of international story elements and interactive elements are not so promi-nent.Correlation analysis shows that there is a correlation between multimedia and interactivity,and between interaction and emotion.Therefore,it is suggested that China's international communication digital products should make more extensive use of international story elements to enhance closeness,mutual learning and persuasiveness.It is also advisable to make full use of multi-media elements and multi-modal in telling China stories,to enhance interactive storytelling and user stickiness and to enrich the forms and types of e-motional expression through emotional strategy ritual for the realization of empathy promoting resonance.
关键词
"中国好故事"数据库/中国国际传播数字产品/数字叙事/国际化故事元素Key words
"China Story"database/China's digital products for international communication/digital narrative dimensions/interna-tional story elements引用本文复制引用
出版年
2024
NETL
NSTL
万方数据