An Empirical Study on the Narrative of the International Communication Digital Products from"China Stories"Database
329 valid samples were selected from the English version of"China Story"database for content analysis of digital products by means of theme quota sampling.The empirical study finds that the multimedia characteristics of the digital products from the data-base for international communication are significant.They mainly focus on using news producers/news sources to express emotions,mainly neutral and positive emotions,while the characteristics of international story elements and interactive elements are not so promi-nent.Correlation analysis shows that there is a correlation between multimedia and interactivity,and between interaction and emotion.Therefore,it is suggested that China's international communication digital products should make more extensive use of international story elements to enhance closeness,mutual learning and persuasiveness.It is also advisable to make full use of multi-media elements and multi-modal in telling China stories,to enhance interactive storytelling and user stickiness and to enrich the forms and types of e-motional expression through emotional strategy ritual for the realization of empathy promoting resonance.
"China Story"databaseChina's digital products for international communicationdigital narrative dimensionsinterna-tional story elements
NETL
NSTL
万方数据
