摘要
可信可爱可敬中国形象的塑造有利于提升中国国际信任,从而有助于提高国际舆论引导力.打造可信、可爱、可敬的中国形象,需从理论基础、建构方法和传播实践三方面积极寻找突破口.具体来说,塑造可信可爱可敬的中国形象,必须在加强国际舆论引导力的基础上深化与世界的交流融通;形塑可信可爱可敬的中国形象,需要凝练具有舆论引导力的权威叙事品牌;塑造可信可爱可敬中国形象,不能简单将国际受众视为一个整体,而应根据受众特征采取分众化与差异化策略.
Abstract
The shaping of a trustworthy,loveable,and respectable image of China is conducive to enhancing the international trust in China,which in turn contributes to increasing our power in international public opinion guidance.To create a trustworthy,loveable,and respectable image of China,it is necessary to actively seek breakthroughs from three aspects:theoretical foundations,construction methods,and communication practices.Specifically,to shape a trustworthy,loveable,and respectable image of China,it is necessary to deepen communication and integration with the world on the basis of strengthening international public opinion guidance;To shape a trustworthy,loveable,and respectable image of China,it is necessary to condense author-itative narrative brands with public opinion guidance;To shape a trustworthy,loveable,and respectable image of China,we cannot simply view interna-tional audience as a whole,but should adopt targeted and differentiated shaping strategies based on the characteristics of the audiences.
万方数据