The intelligent media communication of the revolutionary spirit of the Communist Party of China is not only a result of con-forming to the drive of smart media technology,but also an outcome of the proactive transformation in the dissemination of the revolu-tionary spirit.In this process,intelligent media technology drives a comprehensive transformation in the dissemination of revolutionary spirit,which is concentratedly embodied in the structural optimization and functional reconfiguration aimed at the Party's long-term governance,the red regime never changing its color,and the enhancement of the demand for a better life.But this transform is never a smooth sailing,due to the existence of such realistic predicaments as the chaotic phenomena of capital and technology collusion exacer-bating the entertainment-oriented dissemination content,the risk of losing control over dominance of dissemination caused by techno-logical autonomy,the trend of the separation of dissemination objects intensified by the intelligence gap,and the consequences of weak-ened dissemination influence caused by information overflow,which constitute the main obstacles to the intelligent media dissemination of the revolutionary spirit.With regard to this,we should have a deep understanding of the occurrence mechanism of the revolutionary spirit dissemination in the development of intelligent media,and explore practical strategies to address challenges from such dimensions as top-level design,value guidance,matrix construction,and promoting governance with intelligence.
the revolutionary spirit of the CPCintelligent media communicationideal prospectchallenge response
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