Research on Supply Chain Emission Reduction Strategy Under Asymmetric Information of Consumers'Low-Carbon Preference
Information asymmetry is the main reason that prevents manufacturers from actively participating in carbon market trading and investing in emission reduc-tion technologies.Based on the carbon trading mechanism,this paper studies the choice of manufacturers'emission reduction and retailers'information sharing strate-gies under the condition that retailers hide consumers'low-carbon preference infor-mation.In this paper,Stackelberg model is used to investigate the optimal decisions of each member of the supply chain,in which retailers have private information(con-sumers'low-carbon preferences)and decide whether to share this information with manufacturers.By using game theory and static comparative analysis,it is found that retailers'sharing of information is beneficial to the supply chain,and under the condition of asymmetric information,manufacturers and retailers can improve their own profits by formulating revenue sharing contracts.When the manufacturer's risk aversion is low,retailers are willing to share information;When consumers have high low-carbon preferences and are insensitive to product prices,the emission reduction rate of manufacturers will increase;For products with high emission reduction costs and low consumer preference for low-carbon emission reduction,increasing carbon quotas will reduce the price of products,thereby reducing manufacturers'incentive to reduce emissions.Therefore,manufacturers can appropriately reduce their risk aversion behavior to attract retailers to share information.In addition,it is beneficial for the supply chain to establish revenue sharing contracts between manufacturers and retailers;In order to strengthen the manufacturer's investment in emission reduction technology,retailers can give priority to the promotion and promotion of low-carbon products to non-price sensitive users.
Information asymmetrycarbon trading mechanismrisk avoidanceemis-sion reductionlow carbon preference of consumers
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