Dynamic Governance Strategy of Negative Online Public Opinion in Emergency Based on Evolutionary Game
In this paper,dynamic governance strategy of negative online public opin-ion is studied by using evolutionary game and system dynamics.First,three players involved in the negative online public opinion are presented and analyzed.Second,evolutionary game is used to construct the relationship among the government,ru-mormongers and netizens.Finally,heat factor of negative online public opinion is proposed in the model and analyzed with system dynamics tools.
Negative online public opinionheat factorevolutionary gamesystem dynamics