An Analysis of Quality Information Disclosure Strategy of Agricultural Product Based on Blockchain Technology
The price mechanism failure caused by fake quality information disclosure restricts the development of the agricultural product market.The transparent and traceable feature of information in the blockchain provides a new solution to the prob-lem of fake quality information disclosure in the agricultural product supply chain.However,the high cost of blockchain,consumer preferences in the market,and block traceability accuracy all affect the strategy of adopting blockchain.This paper uses the signaling game and sets price as the signal to explore blockchain adoption strate-gies and quality information disclosure strategies in the agricultural product supply chain.This paper finds that:1)The agricultural supermarket will adopt blockchain technology only when the information increase is high;when farmers'planting cost is low,the agricultural supermarket will be more willing to adopt blockchain.2)When blockchain technology is not adopted and the planting cost is low,low-quality farmers have the incentive to deliberately set high prices to confuse the market.3)The adoption of blockchain technology by the agricultural supermarket may harm farmers'profits.Only when the consumers'preference is more information-sensitive,all participants in the agricultural product supply chain can benefit from blockchain.
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