新能源汽车充换电模式定价与推广策略研究
Research on Pricing and Promotion Strategy of Charging and Switching Mode of New Energy Vehicles
危浪 1王翠霞2
作者信息
- 1. 江西财经大学信息管理学院,南昌 330032;湖南信息职业技术学院经济管理学院,长沙 410200
- 2. 江西财经大学信息管理学院,南昌 330032
- 折叠
摘要
推广新能源汽车是有效降低交通运输系统碳足迹的重要举措.文章基于消费者效用理论,构建新能源汽车充电与换电模式的定价决策模型,对比分析两种服务模式的定价策略,并讨论动力电池生产成本、换电技术水平、续航里程和能源价格对两种模式新能源汽车推广的影响.研究表明:1)与充电模式相比,换电模式能有效缓解消费者充电焦虑,但将导致换电服务溢价;2)动力电池生产成本和换电技术水平是影响服务模式采用的重要维度,动力电池生产成本决定充电模式采用,而换电技术水平和动力电池生产成本共同决定换电模式采用;3)动力电池生产成本和续航里程对两种模式的推广影响存在差异性,动力电池生产成本降低更有助于换电模式的推广,而续航里程增加更有利于充电模式推广;4)电力或燃油价格变化对两种模式新能源汽车推广的作用效果相近,其通过建立运营成本优势而加快新能源汽车的推广应用.
Abstract
Promoting new energy vehicles is an important measure to effectively reduce the carbon footprint of the transportation system.Based on the consumer utility theory,we construct a decision model for both charging and switching modes of new energy vehicles.This model enables a comparative analysis of pricing and promotion mechanisms for the two service modes.Additionally,we examine the im-pacts of battery production cost,switching model technology level,driving range,and energy prices on the promotion of both modes.Our main results are as follows:1)Compared to the charging mode,the switching mode effectively alleviates con-sumer charging anxiety,albeit at the expense of a premium for switching services;2)The production cost of power battery and the level of power change technology are important dimensions that affect the adoption of the two service modes;3)There exists a divergence in the influence of battery production costs and driving range on the promotion of the two modes;4)Decreasing battery production costs prove more beneficial for the promotion of the switching mode,while an extended driving range is more advantageous for the promotion of the charging mode.Changes in electricity or fuel prices exert similar effects on the promotion of both modes,accelerating their application by establishing operational cost advantages for new energy vehicles.
关键词
新能源汽车/充电模式/换电模式/定价/推广策略Key words
New energy vehicles/charging mode/switching mode/pricing/promo-tion strategy引用本文复制引用
基金项目
国家自然科学基金项目(71961009)
江西省研究生创新专项资金项目(YC2022-B156)
出版年
2024
NETL
NSTL
万方数据