Research on Pricing and Promotion Strategy of Charging and Switching Mode of New Energy Vehicles
Promoting new energy vehicles is an important measure to effectively reduce the carbon footprint of the transportation system.Based on the consumer utility theory,we construct a decision model for both charging and switching modes of new energy vehicles.This model enables a comparative analysis of pricing and promotion mechanisms for the two service modes.Additionally,we examine the im-pacts of battery production cost,switching model technology level,driving range,and energy prices on the promotion of both modes.Our main results are as follows:1)Compared to the charging mode,the switching mode effectively alleviates con-sumer charging anxiety,albeit at the expense of a premium for switching services;2)The production cost of power battery and the level of power change technology are important dimensions that affect the adoption of the two service modes;3)There exists a divergence in the influence of battery production costs and driving range on the promotion of the two modes;4)Decreasing battery production costs prove more beneficial for the promotion of the switching mode,while an extended driving range is more advantageous for the promotion of the charging mode.Changes in electricity or fuel prices exert similar effects on the promotion of both modes,accelerating their application by establishing operational cost advantages for new energy vehicles.
New energy vehiclescharging modeswitching modepricingpromo-tion strategy
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