Research on the Factors Influencing the Purchase Intention of New Energy Vehicles in the Era of Low-Carbon Economy
This study aims to explore the current status and challenges of the new energy vehicle(NEV)market,as well as the factors influencing consumer purchase intentions.The analysis focuses on five key dimensions:economy,infrastructure configuration,product characteristics,policy perception,and consumer psychological factors.The findings reveal that these factors have a significant impact on consumer purchase decisions.Specifically,the economy of new energy vehicles,the configuration of charging infrastructure,and government policies directly affect consumers'willingness to purchase NEVs.Product characteristics and consumer psychological expectations also influence their purchase decisions to some extent.Overall,to promote the development of the NEV market,it is necessary to formulate relevant policies and strengthen consumer education to enhance their awareness and acceptance of NEVs.
New Energy VehiclesPurchase IntentionInfluencing FactorsConsumer Psychological Factors
NETL
NSTL
万方数据
