The Market Analysis of Fujian Tea Export Competitiveness
Fujian Province is a strong coastal economic province and a big province of tea planting and export.With the continuous development of tea industry in China and even in the whole world,the export competitiveness of Fujian tea faces great challenges.Through comparative analysis of domestic tea import and export share MPR,international market price MC,trade competitiveness index TC,demonstrative comparative advantage index RCA and international market share MC,this paper indicates that the average price of Fujian tea export is high,which is not conducive to price competitive advantage,and Fujian tea export trade competitiveness index is very strong,with a very high international competitive advantage.Fujian tea international market share is on the rise.Finally,in view of the existing problems of Fujian tea,the following development strategies are proposed:increasing the input of production factors,improving the quality of tea,strengthening the international brand strategy,the government giving full play to the management function to deepen the integration of the three industries,implementing the supply-side structural reform,improving the level of mechanical automation and promoting the construction of digital ecological tea gardens,etc.,in order to improve the export competitiveness of Fujian tea.
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