The Dilemma and Breakthrough of the Deep Integration of Red Culture and Tourism from the Perspective of Rural Revitalization——A Case Study of Northeast Jiangxi Province
The countryside in northeastern Jiangxi Province has abundant and unique red tourism resources.But there are problems in the actual development,such as insufficient protection of red resources,lack of prominent red tourism theme,and fierce market competition.In this regard,based on the perspective of rural revitalization,this paper analyzes the dilemma of the deep integration of red culture and tourism by combing the development status of red culture and tourism resources in northeast Jiangxi,and puts forward a breakthrough strategy to promote the development of red tourism in northeast Jiangxi from the dimensions of tourism positioning,capital investment,industrial model,theme characteristics,promotion channels,service quality,regional linkage development,and resource integration.