The Study on the Building of Regional Public Brand Based on the Experience of Fuding White Tea
Fuding White tea is one of the most successful and representative regional public brands in recent years.At the organizational level,it straightens out the relationships between the government,associations,enterprises and other parties,and defines the main body of brand management since the creation of the brand;at the strategic level,based on the industrial advantages,it focuses on the category of White tea and builds the direction of the representative brand of White tea;at the executive level,it establishes a perfect brand guarantee system and a way of brand-building,and carries out a sustained brand investment in accordance with the law of brand growth.
white tearegional public brandbrand-buildingbrand strategy
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