The Research on the Image Architecture of Xiantanshan Hot Spring Town in Zaozhuang under the Theory of Tourist Gaze
Based on the theory of"tourist gaze",this article uses interview and online text analysis methods to analyze the image construction role of Zaozhuang Xiantan Mountain Hot Spring Town from the dual perspectives of hosts and tourists,in order to promote the image construction of the case and provide reference for the image construction of hot spring tourism destinations.Research suggests that tourists accumulate cognitive and emotional impressions through gazing at the landscape and forming a holistic image through personal experience.They then use media to spread their gaze memories and comprehensively construct and reconstruct the image of the tourist destination.The hosts'"anti gaze"and tourists'"reconstruction"of the destinations form a two-way interaction,jointly affecting the image of the tourist destination.
tourist gazehot spring tourismXiantanshan Hot Spring Townimage construction
NETL
NSTL
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