The Research on the Regional Public Brand Building of Agricultural Products from the Perspective of New Media Environment
In the new media environment,the communication of regional public brands of agricultural products has received more and more attention.This paper first analyzes the new media environment and its communication characteristics,and then puts forward the problems faced by the regional public brand communication of agricultural products in the new media environment,and then plans and designs the core value of the brand and the production of high-quality brand content from the establishment of the"new media content creation center"of the regional public brand of agricultural products.It puts forward suggestions for solutions from establishing a"new media operation center"for regional public brands of agricultural products and a new media matrix of brand communication.
the new media environmentthe regional public brand of agricultural productscommunication
万方数据
维普
